Rear, is the past but also the future. Appearance is performance, notion, space, condition, and time.

Allsymbol Design Firm, was established in Wuhan by Mr. Chen Bin and his partners in 2006. It has been continuously providing international perspective and sustainable design service for different projects during the past 12 years.

ADF is dedicated to the understanding and reconstruction of business format and design value. We are also dedicated to cooperate closely with clients, searching for productive, creative, and sustainable solutions for each project. We invigorate operational efficiency, promote the success of business development strategies and carry on heritage.

ADF consist of creative design, business planning and architecture, soft-fit and product design segmentation, as well as a construction unit.The five sections of services form an academic work environment. All different sections help us to cope with different projects, functioning together as an all-dimensional, creative and sustainable design service provider that specializes in the most professional and complex projects.

Chen Bin, professor, designer, and researcher of city memories design.

He insists on respecting history and oriental aesthetics, as well as emphasizing design research and practice with a modern perspective and experience.

He insists on “aesthetic, detailed, restrained and elegant design”.

Based on the unique perspective in business form and design context, he infuses projects with invigorating design elements, activating operational efficiency, creating works that are successful in both art and business.

In the recent years, he has been focusing on designs that pass on a city’s heritage and revive historical architecture.

He advocates the aesthetics of a city’s memory, develops profiles on micro design, and continues on research and practice.

We believe it is important to involve user-experience in the design process, because it has a big impact on the environment and living quality after architecture has been built.

From the first time joining a project, we envision how it can be planed and implemented. We contemplate and analyze objectivity and its compact on the future market, traffic flow line, localization, operation efficiency, building methods, and etc.

We continue to focus on the optimization and innovation of a project’s scientific procedure, data measuring analysis and commercial nature.

Since the beginning concept of each project, we consider its economical efficiency. Ensuring to maximize great quality and value in each project’s economical possibilities and limitations.

We take society, culture, economy, environment, energy resources and context into consideration as a whole.

We are responsible for reducing social energy consumption, lowering carbon emission and material waste; we also devote our best effort to complete excellent projects, setting high standards for the public, as well as brining positive social impacts for more generations of people and different cultures.

While balancing design and aesthetics, we develop and practice the original concepts during a project, blending the functionality and the environment as an important step throughout the project.

Including catering, retail, office and hospitality creative design business.

ADF focuses on the systematic architecture design of the project, pays particular attention to the necessary business planning in the early stage of the project, attaches importance to the real needs of the owners and the unity of the social meaning of the project expression, aiming to create more value for investors, developers, users, hotel owners and urban vitality.

The integration of the latest design concepts and market configuration, for our customers, investors and users to create a moderate and beautiful living space, explore the future of the city and living environment of tolerance and aesthetics.

Both government and corporate development, we give full attention to create a forward-looking and rich cultural value of the building and interior space.

Our projects include both commercial buildings and residential buildings, as well as functional replacement and preservation and activation of historic buildings.

At the beginning of a renovation project, we often analyze the status, materials, surrounding environment and spirit of the place, fully respect the uniqueness of the project, upgrade and transform the existing resources, so that the updated part can finally be integrated into the environment, and thus radiate the new vitality of the building.

Art hall and museum design is the combination of interior design, art and culture, and has always been our core interest. We believe that these city symbols are places that connect people with their cultural context. In keeping with this philosophy, our strategy is to design and plan the place where it relates to its subject, community and people. With a deep understanding of the project content, strong creativity and a professional eye for details, we have been trying to create a unique exhibition space and interactive experience for each cultural project.